Cómo desarrollar una sustancia de marca interna El propósito de la marca es el sistema…
alek1986March 30, 2022
El aumento de los clientes conscientes Los clientes concienciados dicen estar dispuestos a pagar más…
alek1986March 30, 2022
En el caso de las personas, el proceso de definir y vivir un propósito puede…
alek1986November 3, 2021
The modern brand messaging structure The core message is not a statement. Is a framework…
alek1986August 5, 2021
Aligning your brands characteristics together When you align your brand with an archetype you know…
alek1986August 4, 2021
When you are looking for a strategy about the best way to connect and resonate…
alek1986August 3, 2021
Make a difference to the right group You might have probably identified who your audience…
alek1986August 2, 2021
Positioning is, without a doubt, the most important element of brand strategy. Is the art…
alek1986August 2, 2021
How to develop an internal brand substance Brand purpose is the belief system for the…
alek1986July 30, 2021
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