The modern brand messaging structure The core message is not a statement. Is a framework…
alek1986August 5, 2021
When you are looking for a strategy about the best way to connect and resonate…
alek1986August 3, 2021
Make a difference to the right group You might have probably identified who your audience…
alek1986August 2, 2021
Positioning is, without a doubt, the most important element of brand strategy. Is the art…
alek1986August 2, 2021
How to develop an internal brand substance Brand purpose is the belief system for the…
alek1986July 30, 2021
For individuals, the process of defining and living a purpose might start with asking what…
alek1986July 26, 2021
The rise of conscious costumers Conscious customers say they're willing to pay more for products…
alek1986July 20, 2021
What is brand strategy? Brand strategy is becoming increasingly popular and more important for…
alek1986May 27, 2021
The Importance of Archetypes in Branding People have personalities, brands have personalities. If you…
alek1986May 27, 2021
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