The modern brand messaging structure The core message is not a statement. Is a framework…
alek1986August 5, 2021
When you are looking for a strategy about the best way to connect and resonate…
alek1986August 3, 2021
Make a difference to the right group You might have probably identified who your audience…
alek1986August 2, 2021
Positioning is, without a doubt, the most important element of brand strategy. Is the art…
alek1986August 2, 2021
How to develop an internal brand substance Brand purpose is the belief system for the…
alek1986July 30, 2021
We know that every business is unique and has different needs. In the post, we…
alek1986July 28, 2021
For individuals, the process of defining and living a purpose might start with asking what…
alek1986July 26, 2021
Space to breath People don’t read websites, they scan them to look for information they deem…
alek1986July 22, 2021
Consequences of non-sustainable packaging practices Brands can spend years making their products sustainable, only to…
alek1986July 21, 2021
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