The modern brand messaging structure The core message is not a statement. Is a framework…
alek1986August 5, 2021
Aligning your brands characteristics together When you align your brand with an archetype you know…
alek1986August 4, 2021
When you are looking for a strategy about the best way to connect and resonate…
alek1986August 3, 2021
Make a difference to the right group You might have probably identified who your audience…
alek1986August 2, 2021
Positioning is, without a doubt, the most important element of brand strategy. Is the art…
alek1986August 2, 2021
How to develop an internal brand substance Brand purpose is the belief system for the…
alek1986July 30, 2021
"Sustainability meets the needs of the present without compromising the ability of future generations to…
alek1986July 29, 2021
Why building an ocean purpose brand? We encourage brands to invest in brand and…
alek1986July 28, 2021
Hashtags are important to grow your game on Instagram. The keywords must be relevant for…
alek1986July 28, 2021
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